IPG invites you to join Michael Roth and top innovators from Imposium, PepsiCo, R/GA, Spotify and The New York Times to discuss how data, Artificial Intelligence (AI), and algorithms are optimizing our lives while growing increasingly sophisticated and emotionally intelligent.

Artificial Intelligence opens up a new frontier for digital transformation. This is because virtually every application, service and Internet of Things (IoT) object incorporates an intelligent aspect to automate or augment application processes or human activities. Apps and other services driven by artificial intelligence have infiltrated our private lives, making decisions for us, both small and large.

To do this, AI needs our data, which we willingly—and often unwittingly—offer. Many consumers are willing to share their personal data in exchange for benefits, but at what cost? Marketers must strike the right balance: customize what people see without being invasive.

For a sneak peek at how AI can transform business, check out this AI powered tool that helps you connect with people at CES, powered by R/GA Ventures Studio company Imposium.